The first step in creating a website is determining why you need it. Whether it’s to generate leads, enable online sales, drive offline sales, streamline customer service, build your brand, grow traffic or a combination of these things, understanding your website’s mission helps you make constructive decisions now and in the future.
One of the best ways to move your business forward and increase your revenue is by getting your own small business website. A custom and functional website is not as expensive as you think and when done properly can give you more return on your investment than almost any other form of advertising and promotion you can find.
The number of potential customers contacted via your website and the relatively modest costs involved put the ROI of a website far ahead of other sales approaches, such as paid advertising or visits by sales representatives.